Simply put, it is wise and prudent money management. The dictionary describes the words as follows:
Wise: (1) Having or showing knowledge and good judgment, (2) learned, erudite, well informed.
Prudent: (1) Planning carefully ahead of time, sensible, discreet. A prudent man saves part of his wages. syn judicious, wise, cautious. (2) Characterized by good judgment or good management.
When you have money that needs my attention, be assured that it will be handled in a wise and prudent manner.